8 Best Ways to Get Google Sitelinks on Your Website – Sometimes when you search for a site’s name on Google (such as ” Technowizah.com “), you may see that the search list is larger than others because it contains site links to other important pages of the website.
How to Get Google Sitelinks on Your Website
Views like this are called Google Sitelinks. These Google Sitelinks help your brand stand out and get more views. In this article, we will share tips and tricks to get Google Sitelinks on your WordPress.
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What are Google Sitelinks?
Google Sitelinks are additional sub-pages that appear below the first site in the search engine ranking results (SERPs). Google Sitelinks are often internal links to the most popular pages on a website. Google Sitelinks are often shown when you search for keywords for a specific brand because they help users easily navigate the website.
The exact number of Google sitelinks may differ for each website. A typical brand name search on Google can contain two, four, or six sitelinks displayed under the name of the website.
Google Sitelinks is chosen by a Google algorithm to provide the best user experience because it allows users to go directly to the top pages without additional clicks.
If your website is new or doesn’t get a lot of traffic, Google may not display any sitelinks for your keywords.
Don’t worry, we’re going to share some tips on how to influence Google Sitelinks for your site.
Importance of Google Sitelinks on WordPress Sites
Google sitelinks are coveted by business owners and SEO professionals because they help brands be more visible. Here are the top 5 reasons why Google Sitelinks are important.
1. Google Sitelinks Increase Your Click-Through Rate (CTR)
Studies show that the top 3 places on Google get the most clicks. When a sitelink is displayed for a specific brand, it takes up the same amount of space as the three regular search lists.
Significantly increases your overall click-through rate. Simply put, more visitors will visit your website from keywords (keywords).
2. Google Sitelinks Helps Build Trust and Credibility
As we mentioned earlier, Google Sitelinks are not displayed on all websites. When Google displays sitelinks for a brand, it means that the website is popular, and well optimized, and/or Google believes the results are useful to visitors.
Google Sitelinks takes up a lot of screen space (aka digital real-estate). This tells users that Google believes result # 1 is much more relevant than others on the page.
On mobile devices, the same sitelinks take up more screen space, further demonstrating brand credibility.
3. Google Sitelinks Can Increase Product Awareness
Google Sitelinks highlights the most important pages on the website. It is based on the Google algorithm most relevant to the user’s search intent.
For eCommerce websites or online stores, Google Sitelinks can display even more personalized results to help users quickly find and purchase available products.
For example, when we search for Apple, Google sitelinks are personalized to show not only the top Apple products but also the closest Apple physical store.
It lets visitors easily find Apple’s top products, and even has one-click access to stores, opening hours, and other directions. Google Sitelinks is very helpful and makes it easier for users to make purchases.
4. Google Sitelinks Allows Users to Find Top Pages
Google Sitelinks can also serve as a great “Start Here” point for websites with lots of content. This makes it easier for users to find the top pages of your site.
5. Google Sitelinks Search Allows Users to Browse Deeper Pages
For some websites, Google Sitelinks may come with a site-specific search box. This Google sitelink search box allows users to search within specific websites directly from Google.
This is a very powerful feature, so Google only adds it for websites with lots of content because they believe that including a search box will be of great use to users.
The Google Sitelink search box only appears with sites that contain a lot of content like YouTube, Wikipedia, etc.
Now that you know the importance of Google sitelinks, let’s take a look at how to get Google sitelinks to your site.
Tips and Tricks to Get Google Sitelinks on a WordPress Site
There are no guaranteed ways to get Google Sitelinks for your website. Unlike other SEO features, there is no button you can click on in Google Search Console to enable sitelinks for your WordPress site.
Google Sitelinks are automatic and are displayed entirely based on Google algorithms. However, you can follow SEO best practices to increase your chances of getting Google sitelinks on your website.
Let’s take a look at 8 tips to get Google Sitelinks for your website.
1. Your Website Name Must Be Unique
Google Sitelinks appear primarily on brand-specific search queries and are only added for sites that rank # 1 for that search result.
If you have a generic brand name such as “Global HR Expert Consulting”, you will likely have a hard time getting to the top of the rankings. Even if you get the # 1 position, Google still has a hard time deciding whether users are really looking for your company or a general topic.
This is why common brand names don’t have sitelinks. Unless your brand becomes the name of a company like Apple, in this case, Google knows that the search intent is for people interested in the tech company, Apple, and not its fruit.
Since most companies won’t have a marketing budget like Apple to become a world brand, it’s better to choose a more unique name for your company or website.
So if you already have an established brand, it is not advisable to change it just to get sitelinks because this is a very complex task, and comes at its own risk.
2. Rank in the # 1 Position for Your Brand Name
As we mentioned earlier, Google Sitelinks are only assigned to the first search results, so you need to work on ranking # 1 for your brand terms.
This can take a long time for a new company, but with enough promotion, you can get there.
In order to increase the ranking of your website, you need to follow the WordPress SEO guidelines and implement them. You also need to do keyword research and write quality blog posts that are optimized for SEO. After that, you need to get a backlink to your site.
3. Use the Right Structured Data for SEO
Search engines use automated bots to crawl and index your website. These search engine bots look for structured data to better understand what websites and web pages are all about.
Structured data can help increase your chances of getting Google Sitelinks, snippets, and even appearing in answer boxes.
You can set this up by using a WordPress SEO plugin such as Yoast SEO, All in One SEO, or other similar plugins that allow you to add meta data and other schema elements.
4. Have a clear website structure and navigation
As a website owner, your job is to make sure that Google and other search engines can easily find their way to your website.
You can do this by arranging your top pages in a well-thought-out hierarchical WordPress dropdown menu.
You can also add link-sequence navigation on your website to make it easier for users and search engines to see the structure of your site.
You have to make sure that you have important website pages like About, Contact page, etc. created and linked from different areas of your website.
5. Create a Sitemap and Add Your Site to Google Search Console
Google and other search engines rely on XML sitemaps to properly find and index all the pages of your website.
You need to create an XML sitemap, then submit it to the Google search console. This will make it easier for Google to find all the pages on your site, and it can also help increase your chances of getting Google sitelinks.
6. Use Internal Linking in Your Posts
Internal linking is one of the most important parts of SEO. You need to make sure that you link to the top internal pages on your website frequently.
Because Google uses backlinks as a ranking signal, internal links help Google see which pages are most important on your site.
You can see how we have linked to various content on our internal website from this article.
7. Article Title Relevant to the focus of your keyword
The page title is perhaps the most important on-page SEO element. You need to make sure that your page titles are relevant to the keywords you are trying to rank for.
Google uses page titles to generate sitelinks, so you need to make sure your page titles are relevant.
8. Increase Your Brand Awareness
As we mentioned earlier, Google Sitelinks are usually shown for established websites. You don’t have to be a big brand like Apple or YouTube, but you do need to raise awareness for Google to notice you.
The authority and presence of your website online play an important factor in Google’s ranking algorithm.
Here are some things you can do to increase your brand awareness:
- Create social media profiles for your brand and make sure the profiles are linked to the site.
- Get positive business thoughts about your brand on Facebook, Google, and other review aggregators.
- Guest blog on popular industry websites
- Participate in community discussions and/or give interviews
- Do press releases and contact online news portals to cover your brand
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Brand awareness helps increase the number of brand searches which is an indicator Google uses to determine whether or not Sitelinks should be added.
We hope this article helped you learn how to get Google Sitelinks for your WordPress site.
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